Imagine the organized calm of a perfectly planned wedding—every detail mapped, vetted, and tracked online. No frantic messages. No surprise costs. No vendor runaround. That’s the vision behind The Wedding Company, founded in Bengaluru in 2023 by Pawan Gupta and Rahul Namdev. They’ve built a platform to help middle‑income couples (think ₹10 lakh–₹50 lakh budgets) plan elaborate weddings without the usual chaos.
From Rebrand to Runway
Originally called Weddings by Betterhalf, the rebranded The Wedding Company quickly gained traction. By early 2025, they’d handled around 150 weddings worth $2.5 million and had another 200 bookings queued for the upcoming season, according to CXOToday, BrandEquity, and CEOvine. But that was just the start.
Tech and Trust in Tandem
Their model is simple: bring everything—venue, décor, catering, photography—onto a single digital platform, vetted and supported end-to-end. They work with over 2,000 partner vendors across eight cities, secured via bulk contracts and tech-led on-ground coordination. In just 12 months, they hit ₹40 crore in Gross Order Value and plan to hit ₹120 crore in FY26—roughly ₹10 crore in bookings each month and ₹1 crore or more in net monthly revenue, as reported by Passionate in Marketing.
Their investors—LVX (formerly LetsVenture), Tremis Capital, and angels like Chaitanya Ramalingegowda, Ajith Pai, and Dropbox cofounder Arash Ferdowsi—closed a $1 million pre‑seed round in mid‑July 2025. According to CEOvine, the aim is to expand into more cities, deepen their technology stack, and streamline operations across regions.
What Sets Them Apart
- Customer-first approach: Virtual ideabooks, budget transparency, curated vendor proposals.
- Quality commitment: A high Net Promoter Score (NPS) shows they’re not just selling dreams—they’re delivering them.
- Middle India as market sweet spot: They serve urban couples who want reliable planning without luxury price tags. That segment accounts for 20–30% of India’s ₹10+ lakh crore wedding market, according to Startup Success Stories and Passionate in Marketing.
Who Else Is Reimagining Indian Weddings?
A growing crop of WedTech companies is racing toward the same promise: tech-powered, stress‑free weddings, especially for working couples:
Meragi (Bengaluru, Hyderabad, Goa)
Meragi offers digital visualization tools, customizable décor, and detailed planning services. They’re operational in multiple cities and expanding fast, as covered by CXOToday.
VivaHit (founded by IIT Kanpur alumni)
Built around guest‑list and RSVP management, VivaHit provides timelines, invitations, and automated reminders through a sleek app. Their focus is guest experience and coordination rather than decor or venues. CXOToday included them in a list of notable wedding tech players to watch.
WedMeGood, Weddingz.in, Shaadilogy, and WeddingSutra
These platforms began as vendor directories and review hubs. Now they’ve evolved to offer AI tools, budget planners, and storytelling content. WeddingSutra, for instance, is experimenting with projection mapping and immersive décor previews, according to Entrepreneur India.
Wedsy (Bengaluru)
Wedsy calls itself India’s first 100% online wedding planning platform. It provides fixed-price décor bundles, venue tie-ups, and simplified booking for décor, catering, and music—all online. Business Standard reported that Wedsy’s pricing model can reduce décor costs by up to 40%.
So, What This Really Means
India’s wedding landscape is massive—over ₹6 trillion spent annually—and increasingly tech-driven. Here’s the narrative in three parts:
1. Democratizing weddings for the middle class
The Wedding Company carves out trust-driven, budget-aligned planning services. No stress, no sticker shock. That’s a game-changer in a traditionally fragmented space.
2. Layering tech on legacy culture
From guest‑management apps to AI-curated décor ideas, startups are turning WhatsApp chaos into measurable, shareable plans. Transparency and repeatability matter.
3. Building local scale with digital standards
Where earlier wedding planning relied on word-of-mouth and local agents, these startups bring organized, scalable systems. That’s attractive—not just to couples, but to investors.
What Lies Ahead
The Wedding Company is just rounding the corner. As they bring more cities under their banner and partners into their tech ecosystem, they’ll benchmark a new standard: audited weddings, digitized checklists, and assurance at every step.
Across the field, Meragi, VivaHit, WedMeGood, Shaadilogy, and others each play a part—some focused on visuals and décor, some on guests, some on social content and blogs. The overlap shows it’s not a winner-takes-all game; there’s space for multiple specialized tech-driven solutions that serve different slices of India’s wedding needs.
