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What is Inside the new Ideogram Character

Ideogram's Character Consistency Ideogram's Character Consistency
Ideogram's Character Consistency. Credit: Chloe Matheson

Ideogram Character enables creators to generate visually consistent characters from a single reference image, offering seamless integration with existing tools like Magic Fill and Remix. Its launch on July 29, 2025, democratizes high-fidelity character generation—no multi-image training required.

Overview of Ideogram Character

Ideogram Character is the first character consistency model that functions with just one reference image. Launched July 29, 2025, it is available free to all users on ideogram.ai and the iOS app. By automatically detecting and masking facial features and hair, it locks in a character’s identity—facial proportions, hairstyle, and subtle features—across diverse scenes, lighting, and styles.

  • Single-Image Input: Upload a well-lit, frontal or three-quarter-view headshot.
  • Automatic Masking: AI extracts face and hair; users can include or exclude neck, clothing, or accessories via mask editing.
  • Style Modes: Realistic (lifelike photography), Fiction (imaginative), or Auto (model-selected optimal style).
  • Integration: Works seamlessly with Magic Fill for advanced inpainting and with Remix for environment-preserving transformations.

Facts & Figures

MetricDetail
Launch DateJuly 29, 2025
Input RequirementSingle reference image
Available PlatformsWeb, iOS app
PricingFree
Core FeaturesCharacter masking, Magic Fill integration, Remix support
Primary Use CasesPhotorealistic facial generation, comic/storyboarding, personalized avatars, branding

Step-by-Step Guide to Using Ideogram Character

1. Access Character Reference

Select Create Character, then choose Upload, Camera, or Creations to select your reference image.

2. Edit the Mask (Optional)

Hover over the character image and click the Edit Mask icon. Adjust which areas (face, hair, clothing, accessories) the AI should preserve or replace.

3. Compose Your Prompt

Write a detailed description of your character’s appearance and environment, or select a template. For example:
“A bald, bearded Viking warrior standing under a full moon in a dark forest.” (Ideogram AI blog)

4. Select Style & Settings

Choose Realistic, Fiction, or Auto style. Configure aspect ratio, public or private visibility, and disable Magic Prompt for precise control.

5. Generate & Iterate

Click Generate to produce four variations. Use Remix (with image weight set to 60–80) to preserve original composition, or Magic Fill to inpaint your character into existing scenes.

6. Advanced Workflows

  • Magic Fill + Ideogram Character: Mask an area in the Canvas, select Character as the fill source, and generate seamlessly integrated results.
  • Describe/Remix + Ideogram Character: Use Describe to generate a text prompt from inspiration images, then apply Remix for style-accurate character replications.

Other AI Tools for Character Consistency

Several AI platforms now offer character-consistency features. Below is a comparison of the leading tools:

FeatureIdeogram CharacterLuma Dream MachinePika Labs “Ingredients”
Input RequirementSingle reference imageSingle reference image via Character Reference uploadUpload character “Ingredients” art assets
Primary ModalityImage generation (static)Video generation (text-to-video & image-to-video)Video generation (text-to-video & image-to-video)
Consistency MechanismAutomatic face/hair masking with editable mask@character tag in prompt; Dream Machine locks likeness across framesKeyframe-based “Ingredients” system ensures consistent characters
StylesRealistic, Fiction, AutoCinematic; enhanced momentary flairDynamic motion “PikaTwists” and long-form video up to 10 seconds
IntegrationMagic Fill, RemixKeyframes for start/end frame; Modify for refinementPikaframes keyframe transitions; text prompts for camera motion
PricingFreeFreemium (pay for extended credits)Freemium (tiers based on video length and resolution)
Ideal Use CasesStory illustrations, branding, personalized avatarsAnimated storytelling, trailers, cinematic clipsSocial media videos, dynamic character animations

Conclusion

Ideogram Character sets a new standard in AI character generation by delivering consistent, high-fidelity results from a single image at no cost. Its tight integration with Magic Fill and Remix empowers creators to embed and stylize their unique characters in virtually any scene. Meanwhile, Luma Dream Machine and Pika Labs extend consistency into the video domain, leveraging keyframes and ingredients for sustained likeness across motion. Together, these tools mark a significant leap in creative workflows, ensuring that once a character is imagined, it remains unmistakably the same across every frame and scene.

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